So I’m at this cozy cafe having the jitters from gulping down too many flat whites, ready to indulge in a little online shopping spree on my smartphone.
I saw some cool retro tech (my weakness) in a YouTube video, so I go to their website excited to grab one. That's where the fun stopped. Their pages are cluttered, the images load at a snail’s pace, and I find myself repeatedly pinching and zooming trying to read product details. Needless to say, the jitters were compounded by my shopping experience.
The Problem at Hand
For the last decade or so, mobile shopping isn’t just an option; it’s the norm. Yet, many online stores still treat mobile optimization as an afterthought. This can turn away a large portion of potential customers, leading to you losing money and your brand's certainly not improving.
Crafting a Solution
To avoid falling into this category, it’s so important to organise your content structure thoughtfully. This means not just presenting complete product information, but also ensuring that it’s easily to navigate on mobile devices (powerful and less powerful) using mobile-friendly filters and product grid components.
Here are some scenarios you could turn around to your advantage with some simple steps:
- Text Overload: Imagine a product page crammed with dense, tiny text. It’s overwhelming and unreadable on a small screen.
- Solution: Use bullet points and concise language. Break down text into digestible chunks. Prioritise key information and leverage visual elements to complement the text.
- Solution: Use bullet points and concise language. Break down text into digestible chunks. Prioritise key information and leverage visual elements to complement the text.
- Slow Load Times: A mobile page that takes forever to load can frustrate users and drive them away.
- Solution: Optimize image sizes and consider using AMPs (Accelerated Mobile Pages) or other progressive web application technologieis to speed up the loading time. Every second counts in keeping the user engaged.
For more insights on speeding up your site, refer to our blog on optimizing content for SEO without losing your brand’s voice.
- Solution: Optimize image sizes and consider using AMPs (Accelerated Mobile Pages) or other progressive web application technologieis to speed up the loading time. Every second counts in keeping the user engaged.
- Inflexible Layout: A site that looks great on a desktop but turns into a jigsaw puzzle on mobile is a no-go.
- Solution: Implement a responsive design that adjusts content and navigation based on the device. Responsive design not only enhances usability but also supports a broader range of devices.
You will find additional tips in our post about creating effective CTAs, as responsive buttons are crucial for mobile interfaces.
- Solution: Implement a responsive design that adjusts content and navigation based on the device. Responsive design not only enhances usability but also supports a broader range of devices.
Challenge for You
Now, here's your Better Content challenge: take a closer look at your mobile site.
Evaluate it not just from a content perspective but through the lens of user experience. Are you providing a seamless shopping experience that makes users want to return, or are they left pinching and zooming out of frustration? Apply some of the tips above and see the difference!
