Moving from a plain website to a vibrant e-commerce platform can be an intimidating prospect, but thrilling once you start seeing the results. What is the challenge most people run into? Seamlessly integrating e-commerce functionality without affecting the hard work you've put into your content marketing up until now.
Migrating to a platform more suitable to e-commerce than your existing web-page-centric CMS isn’t just about slapping a shopping cart onto your site. It involves:
- choosing a platform like XIN Commerce that can strengthen your foundation; and
- having a clear path ahead when it comes to migrating your content.
While it'd be great if we could do this all ourselves, truthfully I'm sure your days are already filled with things that are more urgent. It's probably one of the reasons you haven't taking the leap yet.
I believe in coming alongside business owners, understanding the domain they live in day-to-day and figuring out the steps they need to take to innovate and migrate to our XIN Commerce platform.
Here are some common missteps in e-commerce sites:
Mistake #1: Clunky Product Searches
Does your website search function often return irrelevant results? It's time to upgrade to a system that understands your users better. Didn't quite get the spelling right? It should update that for you.
Did you want to make sure certain products float to the top when people are searching for them? The search function in XIN Commerce takes care of that!
Mistake #2: Rigid Content Management
Do you have to reach out to your web developer every time the year ticks over and the copyright statement in your footer is no longer up to date? What about simple changes to carousels highlighting certain products? Wasn't the whole reason you got the CMS to be in control of all the content?
XIN Commerce will help you out! It's very foundation is a high quality CMS that allows for customisation to the smaller details without feeling overwhelming.
Mistake #3: Losing out on purchases from mobile users
It is so important to design with a mobile-first approach. Your customers don't wait around for sites that load very slowly. Our product pages are built to load quickly on any environment.
Choosing the right platform can transform your website into a thriving revenue stream for your business. Get in touch with us now and we will do a free review of your current website after which we can have some workshops in which we lay out a plan to create Better Content for your website and facilitate your migration to the XIN Commerce platform.
Don't wait too long! You're missing out on business revenue.
